Our mission: To lead the transition to a zero-waste fashion industry, one recycled product at a time.
At Waste Up, we transform fast fashion overstock into sustainable, eco-friendly products and profitable opportunities. By combining upcycling, ethical manufacturing, and sustainability-focused marketing, we help brands reduce waste, meet green business goals, and thrive in a rapidly evolving industry.
We’re more than a company—we’re a movement tackling the global waste crisis. Through transparency, timeless designs, and scalable solutions, we aim to lead the transition to a zero-waste fashion future.
What do we have in-store
The Problem
Fast fashion has revolutionized the clothing industry, but not without consequences. With its emphasis on rapid production cycles and constant new collections, the industry creates millions of tons of textile waste every year. This waste comes from overproduction, unsold inventory, and garments that end up in landfills after just a few wears. The environmental toll is immense, contributing to pollution, water waste, and carbon emissions, while the labor conditions of garment workers often remain exploitative and unsafe.
Our Solutions
Waste Up is challenging the status quo by offering an innovative approach that tackles fast fashion's biggest issue: overproduction. By partnering with ethical manufacturers and using data-driven production methods, we create fashion in limited, demand-based quantities. This ensures that every piece is made to meet actual demand, drastically reducing waste while still offering customers high-quality, stylish options.
At Waste Up, we are more than just a clothing brand—we are a movement. We invite you to be a part of the change toward a more sustainable and conscious fashion industry. Together, we can reduce waste, slow down overproduction, and create a more thoughtful, sustainable future for fashion. Choose smarter. Choose better. Choose Waste Up.
Benefits of ReFabricing Project
What Sets Us Apart?
Why Waste Up?
We don’t just tackle fast fashion’s waste problem—we provide scalable, impactful solutions. From upcycling and sustainable manufacturing to innovative green marketing, Waste Up helps brands meet ESG goals and stay competitive. Together, we can reshape the future of fashion into a zero-waste economy.
Our Founders
WasteUp
Liza Deyrmenjian – Co-Founder & CEO
Liza Deyrmenjian is an entrepreneur and a leader in the global fashion industry. With over 30 years of experience, Liza has founded and successfully exited multiple businesses, including The Cutting Room and The Cut Design Academy. In New York City, she worked with designers to turn sketches into products sold at Saks Fifth Avenue, Nordstrom, and Barneys New York. As CEO of Waste Up, Liza leads the charge in creating sustainable solutions for the fast fashion industry, leveraging her extensive background in textile innovation, manufacturing, and business development to drive impactful change.
Stacy Igel – Strategic Advisor
Stacy Igel is the founder and creative director of Boy Meets Girl®, an iconic fashion brand known for its bold designs, cultural relevance, and commitment to social activism. With over two decades of experience, her designs have been featured at major retailers like Bloomingdale’s, Nordstrom, and ASOS. Stacy’s deep commitment to sustainability and innovative collaborations with nonprofits and artists align perfectly with Waste Up’s mission. Her expertise in marketing, design, and partnerships plays a pivotal role in advancing our sustainable fashion initiatives.
Carey Fouks – Strategic Advisor
Carey Fouks brings over 24 years of experience as a champion of creativity and social justice. As Partner & Principal of the Rennie Collection, Canada’s largest private contemporary art collection, Carey oversees more than 4,000 works. His focus on socially driven projects and large-scale installations provides Waste Up with a unique perspective on integrating artistry with sustainability. Carey’s passion for impactful storytelling and innovation strengthens our mission to redefine fast fashion through sustainable practices.